How to choose the right packaging?
The packaging is considered the direct intermediary between the consumer and the manufacturer. This is a particularly important element in a company's marketing strategy since it helps convey the brand's image and enhance the product itself. Moreover, this is why the giants of the industry or even the small producers invest sacred sums in developing the perfect packaging before putting their products on the market. But above all, the packaging protects the product during the production process until consumption, passing through transport, distribution, and storage. For all these reasons, product packaging should not be taken lightly. How to do it? Get all the details in this article. Adapt your packaging to the category of products you are going to send The first things to consider are the general characteristics of your products. The type of product At first, you will have to base your choice on the type of product in question. There are 2 main categories of products...