What are Facebook Ads?

Reach your future customers and fans

We offer advertising solutions for every level of knowledge.

You do not need to be an expert to start advertising on Facebook. You can create campaigns and run them using very simple self-service tools. Plus, you can track its performance with easy-to-read reports. With more than 2 billion people using Facebook each month, whatever your audience, you'll find it on the platform.

1.6 billion people worldwide are connected to small businesses on Facebook 1.

How to create an effective advertisement? See what we've learned about the best ads on our platforms.

How to create a Facebook ad

Once you've chosen the right marketing objective, create your first ad by following the instructions below.

Choose the goal

To choose the right ad objective, ask yourself what the most important result you want to get from this ad is. It could be sales on your website, app downloads or increased brand recognition.

Choose the public

Take advantage of the information you have about the people you want to reach (like their age, where they live, and more) and choose the demographics, interests, and behaviors that best represent your audience.

Choose where to post the ad.

Next, choose where you want to run your ad: on Facebook, Instagram, Messenger, Audience Network, or all of these platforms. You can also run ads on certain mobile devices in this step.

Define the budget

Enter your daily or ad-set budget and the period you want your ads to run. These data set limits that guarantee that you will never spend more than what suits your circumstances.

Choose the format

Choose your ad format from six highly versatile options designed to work seamlessly on any device and with all connection speeds. In your ad, you can show a single video or a single image or choose a larger format that includes multiple images.

Place the order

Once submitted, your ad advances to the ad auction, helping it reach the right people.

Manage the ad and measure its performance.

After your ad is published, you'll be able to track its performance and edit the campaign in Ads Manager. Check if one version of your ad is performing better than another or if your ad isn't being delivered effectively, and make changes accordingly.

Learn how to create, run, and buy ads on Facebook, Instagram, Messenger, and Audience Network with this 15-minute course from Blueprint.

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Create an ad and show it everywhere

With a few taps, you can run ads on Facebook, Instagram, Audience Network, and Messenger. Reach people on all their favorite websites and apps with a single campaign.

Show ads on different devices

Show your ads on whatever device your audience uses, with additional mobile or desktop options.

Follow a few steps

Advertising on different platforms and devices is a simple task. Just create your ad and select automatic placements to run it in places that can best help you achieve your marketing goals. No change in size or format is required.

Maintain accuracy and security

Just because your range goes up doesn't mean your control goes down. We provide your brand with a series of very easy-to-use controls that will allow you to set the parameters to define where and how your ads should be displayed.

See how people use Facebook and Instagram vary, and find the right marketing strategy for each platform with the help of Facebook IQ insights.

Be authentic

Start by considering the tone, which can simply reflect your company's personality. It can be fun, very professional or daring. Each company has its own identity; the more authentic you are, the more effective the ads will be. Risky? The more authentic you are, the more effective your ads will be.

Know your target audience

Focus on their motivations or address the obstacles that prevent them from becoming your customers. You can create different versions of the content for different audiences, so you make sure to focus on the motivations of each group.

Define the theme

Determine what you want the audience to remember about your ad. Think of a theme or concept that unifies your ads and makes you stand out. The theme can be a concept, idea, or even a visual theme to create consistency across your ads.

Find more inspirational advertising in Creative Shop.

Put your message in motion with videos.

By 2022, it is expected that 82% of mobile traffic will be video. Facebook offers your business different video ad types, placements, and platforms to reach audiences with content that matches how people spend their time online.